Sunday, September 25, 2011


Quote of the Day:  "Insanity is doing the same thing, over and over, but expecting different results."
 Albert Einstein

BenefitPlace (.biz) and BP trade Show (.com), working seamlessly together, have rolled-out a new Platform for Insurance Cos, MGAs, GA, Brokers, Agents, TPAs, and all involved in the various Sectors of the Insurance and Benefits Industries to Efficiently and Cost-Effectively:
  • Deliver Qualified Prospects  
  • Roll-Out Existing as well as Updated and New Plans  
For less than $16.00 per day, this platform will:
  • Shorten Selling Cycles
  • Reduce Marketing Costs
  • Increase Revenues
Utilizing BenefitPlace (BP)- A Research & Information Center for the Insurance and Benefits Industries - and BP Trade Show (BPTS) - a 24/7 virtual trade show for the Industries - the Platform, focusing on SEO, provides:
  • An upgraded, "Gold Listing" in the BP Directory appropriate to the Company's Markets.  
  • A Specific Industry Directory Listing in BPTS - appropriate to the Company's Markets.
  • A Plan, Program or Service Directory Listing - appropriate to the Company's Focus! 
  • A Company Profile Page - Your booth at the Trade show!
  • A Plan, Program or Service Profile Page - Your Brochures at the Trade Show!  (Additional Plan, Program, or Service Profile Pages are available at deeply discounted rates)!
  • An opportunity to add an Avatar or Video to speak for your Company on the Profile Pages - much like your Representative at a traditional Trade Show)!
In addition, the Platform includes:
1)  Promotion and Exposure on BP's and BPTS' Linkedin Connections and Network!  These include:

  • 100 Groups related to the Insurance and Benefits Industries!
  • 2000 + Direct Connections related to the Industries!
  • 11,000,000 + Professional)
2)  Promotion and Exposure on other Social Media includiing: Twitter, Facebook, ProducerWeb, Biznik, Insurance Campus / Insurance Broadcasting, etc.

3)  Featured Contributed Articles on our Blogs distributed through Social Media networks incuding: On Top List, Squidoo, Digg, etc.     

A Traditional "Brick and Mortar" 3 Day Trade Show can cost $2000 to $5000 for an 8 x 10 Booth, plus the travel, time lost for staff, and lodging cost, etc.  Vistiors must travel and often pay admission!

BP and BPTS are open 24 hours a day/365 days a year!  For less than $16.00 a Day the Platform is more Efficient and Cost-Effective!  Visitors are enabled to utilize the internet in the comfort of their office or home  in their Insurance & Benefits "Decision-Making" process

While "Inbound Marketing" will not replace the traditional "Outbound Marketing" tools it will make it possible to reach a larger constituency more effectively at a fraction of the cost with the capacity to Measure Your ROI!

As a famous marketeer commented about his "Outbound Marketing" budget, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half!".
John Wanamaker

Please Share Your Comments or Suggestions!  For more information: Email: or Call: 216.921.1583




BenefitPlace hopes you will use this forum to respond to posted comments and share your ideas, questions and expertise related to the overall Employee Benefits and Individual insurance marketplace. Thanks for joining us!