Saturday, April 2, 2011


Like most people in the Insurance & Benefits Industry, throughout the years I have allocated my budgeted sales & marketing dollars - as well as my time - to very tradition methodologies!  These included:
  • Cold Calling - pounding the pavement
  • Phone Campaigns
  • Seminars & Conferences
  • Expensive Breakfasts, Lunches & Dinners
  • Trade Shows
  • Purchasing Lists
  • Call Centers
  • Yellow Page Advertising
  • Media Campaigns
  • Bulk Mailers
  • and More
While I always new I was wasting at least 50% of my expenditures and time, I could not figure out which half to discard!  I always wished their was a more efficient and cost-effective methodology.  No one just walked into my office and said "I need what you have to sell!  Throughout those years I had no choice but to continue a combination of the above.  This is called "OutBound Marketing"!

Due to technologies and innovation, now we have a choice!  This is called "Inbound Marketing".  Quite simply using the Internet, Search Engines, Search Engine Optimization (SEO), and the new Social Networking Media we have the potential for clients to qualify themselves, gain the information they require, and then contact us to meet their needs as informed buyers.  Studies indicate that over 80% of potential buyers in any marketplace utilize the internet to find out more about the Product, Program, Plan, or Service prior to actually pursuing the purchase.  This is true for autos, clothes, vacuums, auto insurance, etc!

All of the above holds true for the mass of Programs, Products, & Services offered by the Insurance & Benefits Industries!  The question is "How do you efficiently and cost-effectively utilize these new tools to drive client acquisition and take advantage of "Inbound Marketing?".  We created BenefitPlace and BP Trade Show to assist in these efforts!

BenefitPlace is a Research Center focused on the Insurance & Benefits Industries.  Individuals, Employers, Brokers, Wholesalers, TPAs, Insurers, etc can utilize this website, to gain a greater understanding of the marketplace.  Visitors are qualifying their interests and needs when they visit the site.  We provide a "Free" directory listing with website of the providers in each category of Program, Product or Service!  The providers merely need to contact us for the free listing!

BP Trade Show is a 24/7/365 virtual Trade Show to assist the "Potential Buyer" in more efficiently and cost-effectively meeting their price-points and needs! Potential Exhibitors have a variety of choices to meet their Sales/Marketing budgets.
  • Directories assist in guiding the Trade Show Visitor to the Exhibitors  
  • Company Profile pages are like a traditional booth 
  • Plan Profile pages are like the brochures handed out at traditional shows
  • Avatars or Videos become the Organizations Trusted Representative
  • Links & Communication tools help "Shorten the Selling Cycles"  
The costs are far less than traditional "Outbound Marketing" tactics!

Our goals are to:
  • "Shorten Selling Cycles"
  • Reduce Marketing Costs
  • Increase Revenues 
If you have an interest in learning more about "Inbound Marketing", BenefitPlace &/or BP Trade Show:
                Email - or
                Call - 216.921.1583



BenefitPlace hopes you will use this forum to respond to posted comments and share your ideas, questions and expertise related to the overall Employee Benefits and Individual insurance marketplace. Thanks for joining us!