BENEFITPLACE -- All About Insurance, Benefits & Related Services
Benefitplace, the parent of this blog, monitors the Employee Benefits, Individual/Family Insurance and the Property-Casualty(P&C) marketplace - as well as the numerous companies that provide required services to the industries.
The goal of the blog is to provide information, opinions and a portal encouraging visitor input and rebuttal to create cost-savings and well-being.
Differentiating yourself and your operations in your Targeted Markets may well be the key to: (1) Survival in the Insurance and Benefit Marketplace (2) Saving you Time and
Money and (3) Critical to Retaining and Building your Block of Business!
the insurance marketplace is more and more becoming commoditized.The
dramatic disruptive changes and complexities accompanying
made it difficultfor
brokers to truly differentiate themselves from
other brokers. Like
it or not, most Employers and Individuals view Brokers
as the same.They
sell insurance, make
make the same promises!
B) All Cities and States have a plethora of Brokers knocking on doors and making calls. As an
example - though a little dated - According to the 2002 Census,
there are over 26,800 insurance agencies and brokerages in California
alone, including over 5,000 in metro Los Angeles and over 2,600 in
the metro San Francisco area. More recently, according to the California Department of Insurance's commissioner Dave Jones, "The CDI licenses over 1,500 insurance companies and more than 320,000 insurance agents and insurance brokers".
up to you as a Broker to separate and differentiate yourself and your operations from the masses!
Technologies that save your current and potential Clients time and
It will also make your operations more efficient! The following link is an
example of a stand-out quoting engine - ZapQuotes - for
Plans and Medicare Supplements.ClickHere
– both hard dollar and administrative!
Remember that Health Coverage – and confusion about PPACA/Obamacare - is the No 1 concern – tackle that 1st!
Offer a broad set of Insurance and Benefit Choices – both Group and
Individual. Realize that almost all plans are now “Voluntary”! One carrier cannot provide the best Plans and Pricing!
Work with a Private Exchange and utilize a Defined Contribution Plan Design in the Group Marketplace!
Help plan and assist with the selected Enrollment Processes –
Education, Communication, Type of Enrollment, and Data Management!
Be available when the first Payroll Deductions and/or Billing occurs –
confusion generates cancellations!
Assist with Claims and Policy Questions – Problems with Claims
and Provide Individual Benefit Statements and Audits at each
enrollment period or annually for Individuals – people's lives and
10) Build Trust and Add Value on an ongoing basis! Utilize Social/Business Media and other Inbound Marketingstrategiesto efficiently and cost-effectively reach your targeted markets!
What will be the results?
A. Better meet the needs of your Current and Potential Clients B. Differentiate yourself from the competition C. Protect your book of business D. Deliver more value to your client relationships E. Write new business
For more information about the above, please contact Phil
What's This Inbound Marketing All About? Our offices receive a continuing stream of calls asking about Inbound Marketing and the applications for the Insurance & Benefit Industries! The general order of questions is fairly consistent: 1) What exactly is Inbound Marketing? 2) Will it work for me? 3) How do I get started? 4) What does it cost to get started? See - Special Offer! 5) How much time will it take to enjoy Success and an ROI? We'll provide you some brief answers! 1) What exactly is Inbound Marketing?We say that Inbound Marketing is leveraging the Power of the Internet, Search Engines, Social/Business Media, and SEO to have qualified prospects - potential clients - knocking a your door rather than your knocking on theirs! Hubspot - experts in Inbound Marketing technology - states, "Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more." 2) Will it work for me?This answer is simple - YES! While the desired results take work, it takes less hard dollars than traditional Outbound Marketing, ie. advertising, cold calling, buying leads, etc. 3) How do I get started?Getting started can be accomplished in three basic ways: (A) Do it yourself -- (B) Outsource the efforts to one or more companies -- (C) Involve your current marketing staff - continuing your traditional Outbound Marketing - while working with Inbound Marketing professionals who can help you focus on your Targeted Markets through the Power of the Internet, Search Engines, Social/Business Media, and SEO. For most organizations we recommend (C)! You will be able to continue existing marketing processes, start the processes more quickly, and become directly involved in the new world of Inbound Marketing! Getting Started! 4)What does it cost to get started?The cost of establishing and sustaining an Inbound Marketing strategy is highly dependent on on how you choose to get started - See 3 above - and how dedicated you are to implement a shift from Outbound Marketing to Inbound Marketing. It should be remembered that in terms of hard dollars, Inbound Marketing is far less expensive than Outbound Marketing. However, it requires dedicated, consistent time and effort. Your staff's time is not cheap and they may have a learning curve! Click Here for a way to get started 5) How much time will it take to enjoy Success and an ROI?Inbound Marketing takes time! Just like traditional Outbound Marketing you need to establish yourself within your Targeted Markets! As mentioned above, you need to build Trust and Add Value first. This is generally accomplished through targeting your markets with quality content utilizing Social/Business Media! The good news is that you can build strong relationships and loyal client/customers once you have established and maintained your presence! The sooner you get started the - sooner you'll enjoy an success, an increased client base, and a rewarding ROI! Conclusion - Inbound Marketing requires a new set of tools. We have been focusing on Inbound Marketing for over 5 years and learn every day! This reasonably new marketing strategy is becoming more and more complex and is rapidly evolving. While challenging, Inbound Marketing presents tremendous opportunities for dramatically increasing your client base, sales, and profits! The Future Is Now! For more information -- Email Phil - email@example.com Call 216.577.5579 To Visit Our Special, Limited Time Inbound Marketing Strategy Offers - Click Here!
Must Read For Surviving in the Insurance and Benefits Marketing
Death of the Marketer / Salesman &
Traditional Outbound Marketing Strategies! --7
Survival Questions You Should Be Asking – 5Ways
To Move Fast Forward! Ways
To Get Started! (These apply to H&L, P&C,
Voluntary/Worksite and Related Services) –
- The Sections Below --
Death of theMarketer/Salesman
Traditional Outbound Marketing Strategies!–
to the Harvard Business Review
marketing — including advertising, public relations, branding and
corporate communications — is dead. Many people in traditional
marketing roles and organizations may not realize they’re operating
within a dead paradigm. But they are. The evidence is clear.”The
alternative is Inbound Marketing and Relationship Management! Mr.
Lee points out 3 main reasons:
marketing communications just aren't relevant. Buyers are checking
out product and service information in their own way,
often through the Internet...”
have lost all patience...72% are tired of being asked for money
without explaining how it will generate increased business.”
today’s increasingly social media-infused environment, traditional
marketing and sales not only doesn't work so well, it doesn't make sense.”
Survival Questions You Should Be Asking -- Have
You – or Your Staff - Asked Any of TheseQuestions?
I getting a good ROI on my marketing/advertising/sales dollars?
cold calling merely irritating potential clients?
buying lists and using call centers still effective?
my producers better at prospecting or closing?
can I get my Plans, Programs, and or Services quickly, efficiently,
and cost-effectively to the market and
in the hands of qualified, potential buyers?
traditional outbound marketing strategies aren't working, how do I
shift to Inbound Marketing? – How can
I get started without wasting, time, money, or hiring new staff?
- How can I leverage the Power of the Internet, Search Engines,
Social/Business Media, and SEO?
Here's An Idea - Mike Volpe of HubSpot suggests, “Start
by making a commitment to inbound marketing. Stop the madness of
coming up with an entirely new theme and creative concept every three
months. Start having a long-term view of your brand, message, and
voice -- and what value your company can add to your industry. Stop
blasting and interrupting people with advertisements about you. Start
being helpful and interesting. Start listening. Start communicating.
Start publishing. Stop advertising. Start marketing.”
To Move Fast
(1)Understand, Get Started, and Ramp-Up Your Inbound Marketing!
We'll use Wikipdia's
definition of Inbound Marketing as, “...marketing
activities that bring visitors in, rather than marketers having to go
out to get prospect's attention.Inbound
marketing earns the attention of customers, makes the company easy to
be found and draws customers...”
Your Producers from the Shackles
and shift them to working with Qualified Prospects that come to you
through Inbound Marketing Strategies!
Your Traditional Marketing
Cut the Wasted
Part of Your
to Inbound Marketing Strategies
– They are efficient
Power of the Internet, Search Engines, Social/Business Media, and
SEO for the Long-Haul! The question is not whether Inbound Marketing is here to stay -- It is
whether you are?
an Ongoing Inbound Marketing Strategy!
apply to H&L, P&C, Voluntary/Worksite and Related Services) -- HaveSelf-Qualified
Prospects knocking at your doors! Your job is to Convert them into a Buyer/Client!
Take a Look at the following Opportunities:
Listed on Social/Business Media-- An Insurance and Benefits related Social Media distribution channel that reaches
out to 1000s of your potential clients (Like a National Yellow Pages!).3
separate listings on your Market Sector Pages
Special Price - Pay$35
for the Year.
Learn more at: http://bit.ly/1t0f6H6
an Inbound Marketing Exhibitorfor
Reach 1000s of visitors who are searching for your
Plans, Programs, and/or Services. The
BenefitPlace.biz/BPTradeShow virtual tradeshow --
4 Exhibit Booth Pages,
plus Landing Page; 6 Listings; 6 Display Ads: More Market Exposure.
You Targeted Markets! – Pay
$144 for a 3-Month Trial.
Learn more at: http://bit.ly/1vXcN4G
B2B Inbound Marketing Ongoing
Strategy– Pay $1525 for a 3mos Special –Campaigns
Booth Pages on BPTradeShow -- Plus Landing Page, 6 Listings on
BenefitPlace.biz Sections, 6 Display Ads on Appropriate
BenefitPlace.biz Pages, Distribution of Content on Business Media
Channels, Distribution of Content on
Social Business Media Channels, Consultation on Landing Pages and SEO Utilization. Get
Conclusion -- It's time - there is time - to make changes to your Marketing & Sales Strategies! There is time to re-allocate the spending of your Marketing Dollars! Your Company and Brand do not need to perish with the the Death of theMarketer/Salesman & Traditional Outbound Marketing Strategies! For more information -- Contact Phil - firstname.lastname@example.org or Call 216.577.5579
BenefitPlace hopes you will use this forum to respond to posted comments and share your ideas, questions and expertise related to the overall Employee Benefits and Individual insurance marketplace. Thanks for joining us!