Thursday, March 26, 2015

CDHPs and HSAs Are Here To Stay - Optimize Your Utilization Through Knowledge! Employers, Employees & Individuals Need Your Help!

NAABC offers Brokers an opportunity to learn more about HSAs & CDHPs!
NAABCHealth Reform, CDHP, HSA & Certification Training

Why choose and implement Consumer Driven Health Plans (CDHP) and Health Saving Accounts (HSAs)? Earn the Chartered Benefit Consultant (CBC) Designation!   

We offer our members the opportunity to obtain the advanced degree of Chartered Benefit Consultant (CBC)™............designating them as experts in HSA and other alternative funding benefit program implementation.  Any CBC wishing to extend his/her knowledge of
HSAs, CDHPS and Wellness Plans effectively work together!
the CDHP market place may obtain the Advanced Chartered Benefit Consultant designation



FOR MORE INFORMATION -- Give Us A Call - 1.800.627.0532

Wednesday, March 25, 2015

Brokers - Let Big Brokers Fight For the Elephants - Efficiently & Cost-Effectively Capture the Small Business and Senior Markets!

The Big Stumbling Block Brokers need to overcome is - How to best capture the small business and senior market without getting bogged-down with research, paperwork, presentations, and submissions that take away from the time required to isolate and meet with qualified prospects? 
Capture your market with sound strategies!

The Markets - 
1) The Small Business Sector - Decision-Makers prefer to focus on the programs, products, and/or services they produce. They want to stay competitive and profitable! In most cases they do not have the time or experience to shop for the Employee's and their own Health Insurance and other Benefits. They want a Broker - Trusted Advisor - who can offer them strategies and solutions to meet their needs and quickly produce quotes from select carriers.  

2) The Senior Market - Seniors often have time but no experience in working through the Medicare and other Insurance Choices. They'd rather enjoy time with family, traveling or nurturing their hobbies than to work through the confusing details of Plans and Services. In many cases they are still working with no time to spare. They want a Broker - Trusted Advisor - who can offer them solutions to their needs and quickly produce quotes from select carriers.  

The Solution - Put down your spreadsheets, utilize a quoting engine, and focus on isolating and meeting the needs of Small Business Employers and/or Seniors. 

As Dan Zarella - a marketing expert - stated in a Forbes article, "Marketing without data is like driving with your eyes closed." In the case of Insurance, it is important to present data that reflects the quality and price of  Plans and Services. The Small Business and Senior Markets want the data , ie. quotes delivered quickly with recommendations that focus on
Strategies and Solutions!

Quoting Engines - While their are a variety of quoting engines to be found by just Googling the industry, we isolated one that focuses on Small Business Health Plans and Medicare and is efficient and cost-effective for small to medium size Brokers in California - ZapQuotes! This should give you an idea of what to look for. 

Meet your markets needs with Solutions!
We pulled the following from the ZapQuote website, "The Power of ZapQuotes - Our focus is on providing you the quote engine that will help you close more Individual, Small Group, and Medicare Supplement cases. Our quotes are simple to create and easy to understand.  Our quote filters and plan selection capabilities are unmatched in the industry.  With the power of ZapQuotes you will be able to compile plan, benefits and formulary information that exactly meets your customers’ needs."
Utilizing ZapQuotes, or one of their competitors, will open the Broker's schedule to focus on
their markets, isolating qualified prospects, and closing sales! 

Note - A shift to Inbound Marketing away from traditional cold calling, purchasing lists, advertising, etc. will reduce marketing costs, have qualified prospects knocking on your
door, and increase the time you have to close on the qualified prospects. 
If you have questions about the above or suggestions, please comment or reply to!
Let's connect on Linkedin -

Monday, March 23, 2015

"The Brokers Survival Kit" -- Work With Employer & Employee Benefits? This Is A Must Read & Opportunity!

Consumer Driven Health Care (CDHC) isn't the Best Answer….it's the ONLY Answer to save our private healthcare system. ACA just isn't making it any easier and 2015 is the paramount year for the program. You must either join in the conversation or risk being left behind. 

TriFlex takes the worry and mystery away and cut to the chase with our 2015 Broker's Survival Kit webinars.
BenefitPace is offering a special discount on the webinars. A 20% discount applies when you register by March 27th (promo code BP20). We have also negotiated a new discount offer, those registering for all 12 hours of instruction by the 27th will receive a 25% discount (promo code BP25) Go To Registration

Weekly Webinars start Fri, April 3rd, 8:00 am and again at 10:00 am Central time. Below you will find all of the online courses in the Brokers Survival Kit!   Go To Registration


The Three Pillars of a Consultative Approach to CDHC

Webinar | 2 Hours


Part I on April 3 and Part II on April 16th

At 8:00 and again at 10:00 am CT

Consumer Driven Health Care (CDHC), demands a consultative marketing strategy.  Achieving consumerism in healthcare requires the employer to work with the employees to develop a partnership in benefits.  Dealing with the complexities and the necessary change is the focus of this course.

Full Flex” For Small Employers

Webinar | 1 Hour


May 8th at 8:00 and again at 10:00 am CT

Have you ever tried to design a "full flex" cafeteria plan for a small employer that passes all the non-discrimination tests? In addition to the legal requirements, tools to help with discrimination testing and opportunities for benefit enhancements are discussed.

Budgetary Analysis Doing the Math

Webinar | 2 Hours


Part I on April 24th and Part II on May 1st

At 8:00 and again at 10:00 am CT

Concise financial analysis is critical to the “decision maker”. Many factors must be considered and analyzed to get an accurate financial picture. This course gives the broker the tools to evaluate these financial criteria and generate an accurate budgetary analysis.

Defined Contribution – The CDHC Trifecta

Webinar | 2 Hours


Part I on May 15th and Part II on May 22nd

At 8:00 and again at 10:00 am CT

Defined contribution is a cornerstone of CDHC and requires employees to be engaged in their benefits. Plan design using “Flex Credits” enhances this strategy. This course shows how to control the employer’s cost, engage employees in their benefits and provide new revenue streams for the broker.

Enhance HSAs With Section125

Webinar | 1 Hour


May 29th at 8:00 and again at 10:00 am CT

Health Savings Accounts (HSAs), especially in the post-ACA environment, are an essential tool for brokers to stay competitive. The pros and cons of both HSAs and FSAs will be covered. You will also learn how to recognize and deal with applicable compliance issues.

HIPAA & ERISA In the Small Employer Market

Webinar | 1 Hour


June 12th at 8:00 and again at 10:00 am CT

Increased enforcement imposed by the ACA along with other existing complexities of the code have made compliance a much more daunting task for small employers.

HRA Compliance and Design Strategies

Webinar | 1 Hour


June 5th at 8:00 and again at 10:00 am CT

Post ACA, HRAs still have innovative potential! They are a valuable tool to help employers save money and enhance benefits.

Self-Funding, Doing it Right

Webinar | 2 Hours


Part I on June 19th and Part II on June 26th

At 8:00 and again at 10:00 am CT

Drastic changes in healthcare delivery resulting from the implementation of Obamacare is causing a dramatic shift to self-funding. This session will discuss the basic mechanics of how self-funding works, its position in the benefits marketplace and how ACA affects self-funding. Case studies will be used throughout to demonstrate applicability of certain concepts. Go To Registration 
Note: All webinars will be recorded for your ongoing review!

Saturday, March 21, 2015

Understanding Property and Casualty (P&C) Insurance! How Property and Casualty Insurance Works & More?

The Topic –- Property and Casualty Insurance! Do you understand How Property and Casualty (P&C) Insurance Works? What's it cover? What are the risks of being uninsured for P&C? What determines the price? Who do I call for P&C Insurance?
The need for P&C Insurance!

The Need - While most large organizations have a risk manager – or consulting firm - to answer these questions, the small organization owners and/or managers are often left clueless and uncovered or under covered for various potential risks! Their question may or should be, “How do I protect my small business from the unexpected”?

Due to Obamacare/PPACA - and the aggressive efforts of Brokers - most owners and managers are reasonably familiar with the options available to them in terms of health, life, and voluntary insurance and benefits. The questions tend to be focused on strategies and solutions or providing coverage at a reasonable cost within compliance and regulations to avoid penalties and taxes. When it comes to P&C, the depth of knowledge may only encompass home, renters, and auto insurance! The world of P&C is much larger and important to understand. Let's take a closer look at P&C Insurance!

The Definition - Investopedia provides a simple but encompassing definition of P&C Insurance, “Property and casualty insurance is insurance that protects against property losses to your business, home or car and/or against legal liability that may result from injury or damage to the property of others. This type of insurance can protect a person or a business with an interest in the insured physical property against losses". Let's examine some of the things to look for in the different types of property/casualty insurance.”

What does P&C Insurance Cover? The Canadian Institute of Actuaries provides the following, “P&C insurance is focused on risks that result in loss to property and possessions. Some examples of this include:
  • Auto insurance, which covers losses to individuals and property due to accidents and other unforeseen events
  • Home insurance, which covers damages to residences and property resulting from severe weather, fire, theft, and other perils; as well as liability to third parties from the action of the insured
  • Commercial insurance, which covers similar risks as home insurance, and may also include coverages such as business interruption insurance
  • Marine insurance, which covers losses to shipping vehicles
  • Professional liability insurance, which covers losses to a professional’s clients arising from errors or omissions.
There are numerous other insurance types provided by a P&C company.”
What are the risks of being uninsured or underinsured or P&C?  According to the New York Times Small Business Center: ... Not having insurance - or not having the right kind of coverage - can put your business at risk. Without adequate insurance, a fire, theft, employee accident, or lawsuit could destroy your business and might even consume your personal assets.
In fact, your business may be legally required to have certain kinds of insurance. For example, if you have employees, your state may mandate that you carry workers' compensation coverage, or you may have to prove you have specific types of coverage in order to get a state or local business license. In addition, people such as landlords or suppliers may require you to have coverage as part of a contract.”
What determines the Price (Premium)? Insurance companies relie on their own experience, market data and many other factors to determine price. RMIIA (an association) explains, “ companies have little direct control over the risk factors that affect the amount of claims they pay out. To hold down costs it's essential to hold down the costs of what insurance pays for. That's why the insurance industry devotes considerable resources to supporting programs and proposals that reduce losses, prevent injuries and save lives.”

Who do I call for P&C Coverage? This is a difficult question! It really depends on the type of advice or coverage you are looking for, whether you are an individual or organization, the size of your organization, your location, and many other factor. For a general directory with coverage broken down by state and type of coverage, you may want to start with the MKL “National Directory of Insurance Agents & Brokers”.

One Suggestion - A company that specializes in small business P&C coverage that we
started following at is Hiscox! They “specialize in protecting IT/technology, marketing, consulting, and many other professional service businesses, tailoring coverage to the specific risks in each industry”. While Hiscox is not a name brand in the US, they are committed to meeting the needs of small businesses/organizations in the US and are affiliated with Lloyd's. For more information, visit - Hiscox

Let's connect on Linkedin

An Invitation - I invite you to visit our Excluisive website for meeting your personal, family, gifting or business shopping needs from "Best-of-Class" Companies providing unique Products, Plans, and Services at special savings! 

Thursday, March 19, 2015

March Madness And Spring Are Here - Take Some Time-Out To Celebrate and Play! Here's How!!

March Madness and Spring Begins! - Ready - Set - Go with some Suggestions & Deals to Help You Party!! It's Time To Have Some Fun! Try These - They're Winners!!!
  1. Bet On Your Favorite Teams! – Play Your Bracket! Here are three quality gaming sites – BetAmerica – TopBet – InterTopsPlace Your Bets - It's Time To Party!!
  2. Get a Jersey or other Memorabilia & Cheer! What Jersey's Will You Wear? – Find your team's Jersey and much More – Click Here
  3. Order Some Steaks, Fillets. or Chops and Fire-Up Your Grill to Celebrate Your Victories! - Click Here!

Visit ( for Boutique, Unique Shopping Ideas and Great Savings! Please email with suggestions and ideas!  

Thursday, March 12, 2015

Deals of the Day & Where to Find Boutique Shopping Opportunities for Discerning Buyers!

Deals of the Day -– Plan Your Get-Away Now! Go To Luxury Link - Click the “On Sale” and “Experiences” Button and Drool!
Luxury Links offers unique destinations for discerning travelers!
Visit for unique Boutique Shopping Opportunities!
On this website we'll direct you to best-in-class shopping experiences to meet your Personal, Family, Gifting and even your Business Needs. Sections include: TravelFitness, Nutrition & Health, Sporting Goods, Luxury Shopping, Unique Gifts, Home Decor, Kitchen & Cooking, Insurance Related, Business Solutionsmuch more!!

Wednesday, March 11, 2015

Work Smart - Not Hard -- Increase Your Qualified Leads - Conversions - Clients - Buyers & Your Profits!

There's no magic - or major cost - to Increasing Your Penetration, Driving Sales and Reducing Your Marketing Costs! While the Insurance and Benefits Industries have been slow to embrace proven alternatives to their traditional marketing strategies, most other industries have been profiting from Online Stores and Affiliate Marketing over the past several years! Combining these two initiative can also be extremely effective and profitable for the Insurance and Benefits Industries! Read on and see if it is for you!

How marketing has been done in the past and continues to be the norm - 

The Insurance and Benefits Industries have had three primary marketing channels:
1) Insurance Companies/Providers and Brokers/Agents have utilized advertising, tradeshows, call centers, direct marketing, etc. in an attempt to gain market share and generate sales.
2) Insurance Companies and Service Providers have secured the assistance of Broker/Agents experienced in specific geographic area. While the relationship is generally at arms length to protect the independent contractor status of the Broker/Agents, the providers of the Plans, Products and Services provide the Broker/Agents: assistance with state licensing, field training, back office tech support, and commissions.
3) Broker/Agents have marketed to their existing clients - and reach out to new potential clients - generally in a defined geographgic area utilizing traditional outbound marketing strategies to make sales and earn commissions.

In an attempt to modernize, most participants in the Insurance and Benefits Industries have created websites that are unfortunately "Billboards in the Desert". They receive limited visitation and rarely enjoy conversions into sales. In general, marketing strategies have not changed!

The Future -- Online Stores combined with the Affiliate Marketing! What they are and How to get started!
What are Online Stores?  Quite Simply - Online Stores allow you to set up an online shopping experience to sell your products, Plans, and Services. The store lets you organize your offerings, customize your storefront, accept credit card payments if appropriate, track and respond to orders — all with a few clicks of the mouse. It simplifies - as best possible - the "Research or Buying Experience". When evaluating the power of online stores, Forbes magazine stated, "On one thing all our experts agreed. There will be more choices for consumers. More things to buy, more ways to compare products and prices, and more methods to evaluate goods."
How to build your online store?   We suggest leaving it to the Pros! They're experienced
and can meet your specific needs - whether you are an Insurance Company/Provider or a Broker/Agent! Here are two suggested companies to check-out for information:
1) Shopify - They make marketing and commerce simpler "so businesses can focus on what they do best: building and selling their products". 
2) BigCommerceThey power some of the world's most successful online stores "from startups to billion-dollar businesses, companies in 150+ countries".  Act now before your competition does! 

What is Affiliate Marketing? Quite Simply - Affiliate Marketing is a process in which merchants - in this case the Insurance Company/Provider or the Broker/Agent offers compensation - not commissions as defined by State Insurance Boards - to an affiliate
partner when the partner generates traffic, leads or sales on behalf of the merchant.The affiliate leverages their developed Inbound Marketing capacities and contacts including: Website(s), Blog(s), and other networking capacities within their targeted markets. The merchant provides the affiliates banners, text links, specials, and tracks the traffic created to assure that the affiliate has appropriate tools and an assurance of being paid for the traffic they create. The affiliate acts as the online bridge between qualified buyers and the merchant!. 

How to get started! Quite simply, you have two choices: 
1) Build the Program In-House (DIY) -- Manage campaigns while tracking affiliate referrals and sales utilizing proven professional software. Two examples of companies with support systems for the DIY choice: 
     a) QualityUnit     b) Affiliatwize/AdComplete
2) Use an online affiliate advertising and internet marketing company that specializes in affiliate, media and tracking services. They also help attract qualified affiliates by your definition and within your specifications. For more information about how these "Merchant Services" are structured and can work for you - Go To ShareASale    
Note - For competitors in the marketplace see: CJ, FlexOffers, LinkShare, LinkConnector, impact Radius.   
What do you get if you combine an Online Store with Affiliate Marketing? In many ways it is a dream come true! 
  • An omnibus & Simplified Landing Page
  • Greater Control of your Marketing Material and Message 
  • Reduced Overhead
  • Lower Marketing Costs
  • A Larger Geographic Area
  • Broadened Customer/Client Base
  • Your Available 24/7
  • Expanded Visibility & Branding
  • New Marketing Channels
  • Increased Conversion of those Searching for Products, Plans and Services into Client/Buyers!
  • Increased Sales and Profits!  
Do Your Due Diligence - To start seeing if this One -Two Punch - an Online Store & Affiliate Marketing - can work for you, get started by visiting the two above mentioned sites:
  1. About Online Stores - Shopify
  2. About Affiliate Marketing - ShareASale 
If you have questions about the above, please email -
Let's connect on Linkedin -

Plese pass this information along to Associates and Friends!


BenefitPlace hopes you will use this forum to respond to posted comments and share your ideas, questions and expertise related to the overall Employee Benefits and Individual insurance marketplace. Thanks for joining us!